Tuesday, September 13, 2011

Marketing Terrorism OR Peace?

The country who provide safest shelter for the international terrorist like Osama bin laden who was responsible for 9/11 attack and mafias like Dawood Ibrahim, the country who is the biggest manufactures of terrorist groups who are spreading violence all over the world and specially in India recently posted an advertisement in Wall street journal saying “Which country can do more for your peace”

In this add Pakistan government gives statics of different political leaders and citizens recent bomb blast death toll. It also creates an impression that how they are scarifying their own people in country of 180 million citizens while fighting for 7 billion populations of whole worlds in fight against corruption. It also shows picture of assassinated former Pakistan Prime Minister Benazir Bhutto.

This is an example of mentally sick people purposefully targeting the world powerful nations emotions on the anniversary of 9/11 attack.

The advertisement says that since September 11, 2001, 21,672 Pakistani civilians have lost their lives or have been seriously injured in the war against terror. The Pakistani Army also has lost 2,795 soldiers while 8,671 soldiers have been wounded. More than 3.5 million have been displaced while the country has lost $68 billion due to terrorism.

I personally don’t understand the reason why Pakistan making happy themselves by publishing this kind of idiotic add, they take money from US to fight against terrorism deploy that money in creating new Osama and attack back on US and other nations.

Nations like India and US never feel of showcasing their willingness and actions against terrorism through paper advertisement. 

Pakistan government failed flat while they try market their peacefulness (Product) at a cost of International image (Prize) in front of whole world(Place) through idiotic advertisement(Promotion).   

Media’s irresponsibility towards public emotions can rise as it hard to digest how Wall street journal editor’s gives an permission to this kind of add?

This is the biggest joke of year and poor attempt of positive image building.