One song - just happened by fluke can NOT be a subject of discussion at the IIM

Singer (actor) of a song which hits the world top ten list in a week Dhanush with his cousin and music composer Anirudh Ravichander are invited by IIM-A to enlighten students who doing course on Contemporary Film Industry.

IIM-A is hoping to learn some management funds like viral marketing, social networking and media managements out of the success of this song. Earlier they have invited a "Chaiwala" then came fraudster "Lalu Prasad" and now Dhanush.

Porn star Sunny Leone can also be called for a lecture on her success; South Indian actress Shakeela too must be having a lot of stories to tell which could be helpful to the Management students. I have no doubt in my mind that IIM-A will request Poonam pandey for a lecture someday to share Gyaan on how to get famous overnight as she create a sensation and that is what entrepreneurs and even established firms are trying to achieve these days.

Let Dhanush sing another song and let's see if it would create a mass hysteria like Kolaveri . I am not trying to under-estimate the singer. He may be a good singer but more than his quality, it is his luck and stupidity of people made the song viral.

I have never heard of Wharton or any Ivy league university inviting A rapper like Eminem and Pit-bull to lecture students, what a joke India has become.

Will all IIM students and organizers dance with dhanush on the song after his lecture ? 

It is below standard music with below standard singer with below standard lyrics. If that is the case then they should call Hrithik Roshan for Agneepath which has done business of Millions of dollars

Fluke doesn't repeat. There are plenty of examples of first success followed by numerous failures trying to emulate that success, just because it was the first and sufficiently backed by great luck.

 What is IIM going to get out of this? I guess it's just a mediocre act to lure more number of directionless students through this publicity stunt. A R Rahman would have been a different case altogether, who is Dhanush?

One song - just happened by fluke can NOT be a subject of discussion at the IIM.